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Mikel Fernández de Castillo, head of Iberia sales at Swisslog (Kuka Group), summed it up masterfully during his speech at one of the Hispack sessions: “Logistics is facing complex challenges in three areas: the environment, labour relations and the market. If we add the fact that it has to be carried out at a controlled temperature, the scenario becomes truly difficult”. With regard to the environment, the rise in energy…

Mikel Fernández de Castillo, head of Iberia sales at Swisslog (Kuka Group), summed it up masterfully during his speech at one of the Hispack sessions: “Logistics is facing complex challenges in three areas: the environment, labour relations and the market. If we add the fact that it has to be carried out at a controlled temperature, the scenario becomes truly difficult”. With regard to the environment, the rise in energy…

Mikel Fernández de Castillo, head of Iberia sales at Swisslog (Kuka Group), summed it up masterfully during his speech at one of the Hispack sessions: “Logistics is facing complex challenges in three areas: the environment, labour relations and the market. If we add the fact that it has to be carried out at a controlled temperature, the scenario becomes truly difficult”. With regard to the environment, the rise in energy…

Mikel Fernández de Castillo, head of Iberia sales at Swisslog (Kuka Group), summed it up masterfully during his speech at one of the Hispack sessions: “Logistics is facing complex challenges in three areas: the environment, labour relations and the market. If we add the fact that it has to be carried out at a controlled temperature, the scenario becomes truly difficult”. With regard to the environment, the rise in energy…

Mikel Fernández de Castillo, head of Iberia sales at Swisslog (Kuka Group), summed it up masterfully during his speech at one of the Hispack sessions: “Logistics is facing complex challenges in three areas: the environment, labour relations and the market. If we add the fact that it has to be carried out at a controlled temperature, the scenario becomes truly difficult”. With regard to the environment, the rise in energy…

Mikel Fernández de Castillo, head of Iberia sales at Swisslog (Kuka Group), summed it up masterfully during his speech at one of the Hispack sessions: “Logistics is facing complex challenges in three areas: the environment, labour relations and the market. If we add the fact that it has to be carried out at a controlled temperature, the scenario becomes truly difficult”. With regard to the environment, the rise in energy…

Mikel Fernández de Castillo, head of Iberia sales at Swisslog (Kuka Group), summed it up masterfully during his speech at one of the Hispack sessions: “Logistics is facing complex challenges in three areas: the environment, labour relations and the market. If we add the fact that it has to be carried out at a controlled temperature, the scenario becomes truly difficult”. With regard to the environment, the rise in energy…

Mikel Fernández de Castillo, head of Iberia sales at Swisslog (Kuka Group), summed it up masterfully during his speech at one of the Hispack sessions: “Logistics is facing complex challenges in three areas: the environment, labour relations and the market. If we add the fact that it has to be carried out at a controlled temperature, the scenario becomes truly difficult”. With regard to the environment, the rise in energy…

Sarasa, a producer of olives and pickles based in Navarre, relied on packaging to renew its image, address the repositioning of its brand and organise its large product catalogue in order to launch its expansion plan.

The food industry, the main consumer of packaging, is demanding more sustainable solutions within a context characterised by legislative changes and increased environmental awareness among consumers.

Paradigm shift:  The era of companies with a conscience and a commitment has begun. That of purpose-driven brands which, apart from making money, position themselves on issues of interest to their target public and society. And those that are able to explain “why” are also seeking a positive impact with their activity. 

If a few years ago the frontier of intensive automation for production processes was at the end of the packaging process line, today the industry recognises that without the right management of intralogistics, any effort made “upstream” will be made in vain.