José Antonio Rojano López

Biography

Industrial Designer and Master in Marketing Management from IE Business School, he leads the branding and packaging design services team since 2010, managing the communication strategy for FMCG own-brands packaging and branding initiatives for ECIRetail and its subsidiary companies. Together with a hybrid team, he has positioned the ECI's packaging design as best-in-class on the international arena, being one of the most awarded retailers in pac