José Antonio Rojano López
Design Services Director: branding & packaging | El Corte Inglés Madrid, Spain
Biography
Industrial Designer and Master in Marketing Management from IE Business School, he leads the branding and packaging design services team since 2010, managing the communication strategy for FMCG own-brands packaging and branding initiatives for ECIRetail and its subsidiary companies. Together with a hybrid team, he has positioned the ECI's packaging design as best-in-class on the international arena, being one of the most awarded retailers in pacSessions
12:30h
Mesa Redonda |
Hispack Unboxing
Strategic design of packaging and sustainability, beyond circularity
Jaime de Haro Requena
IPMARK
Editor
Moderador/Presentador
Carlos Corral Madrigal
Baud
CEO
Speaker
Paco Adín Oteiza
Supperstudio
Partner and Creative director
Speaker
Rafa Soto
Summa
Head of Creative and Experience / Partner
Speaker
Lorena García de Vicuña Rico
La Española (Acesur)
Brand Manager
Speaker
José Antonio Rojano López
El Corte Inglés
Design Services Director: branding & packaging
Speaker
Sonia Márquez Dorsch
Farma Dorsch
Sales and Marketing Manager
Speaker
#Branding, #Ecodesign, #Multisectorial, #Sustainability, #Tendencias