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Lorena García de Vicuña Rico

Brand Manager | La Española (Acesur) Madrid, Spain
Lorena García de Vicuña Rico

Biography

Bachelor's in Advertising and PR and Master's in International Trade. She's currently part of the National Marketing's team in Acesur as Brand Manager for La Española.

Sessions

12:30h
Mesa Redonda | Hispack Unboxing

Strategic design of packaging and sustainability, beyond circularity

Jaime de Haro Requena
Jaime de Haro Requena IPMARK Editor Moderador/Presentador
Carlos Corral Madrigal
Carlos Corral Madrigal Baud CEO Speaker
Paco Adín Oteiza
Paco Adín Oteiza Supperstudio Partner and Creative director Speaker
Rafa Soto
Rafa Soto Summa Head of Creative and Experience / Partner Speaker
Lorena García de Vicuña Rico
Lorena García de Vicuña Rico La Española (Acesur) Brand Manager Speaker
José Antonio Rojano López
José Antonio Rojano López El Corte Inglés Design Services Director: branding & packaging Speaker
Sonia Márquez Dorsch
Sonia Márquez Dorsch Farma Dorsch Sales and Marketing Manager Speaker

#Branding, #Ecodesign, #Multisectorial, #Sustainability, #Tendencias

08-05-2024 12:30 08-05-2024 13:30 Europe/Madrid Strategic design of packaging and sustainability, beyond circularity

The Spanish Branding Association (AEBRAND) proposes to address in this round table the challenges and trends in strategic packaging design and analyse the keys to promoting sustainable innovation. The colloquium will bring together brand managers, agencies and designers who will share success stories and packaging solutions with positive impact.

Hispack Unboxing
Wed 8 12:30h - 13:30h Hispack Unboxing
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