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Maria Eugenia Martín Hidalgo

CEO | Colorsensing Barcelona, Spain
Maria Eugenia Martín Hidalgo

Biography

An engineer with a background spanning technology and business management, she spent six years working in innovation and entrepreneurship at the Polytechnic University of Catalonia. Together with Daniel Prades, a top-notch researcher at the University of Barcelona, she founded ColorSensing. Their aim is to combat food waste by transferring knowledge from public research to the market and society.

Sessions

13:30h
Keynote | Hispack Unboxing

Smart, digital and accessible packaging for food: ColorSensing innovations and Pilot Tests

Maria Eugenia Martín Hidalgo
Maria Eugenia Martín Hidalgo Colorsensing CEO Speaker
Miriam Marchena
Miriam Marchena Colorsensing CTO Speaker

09-05-2024 13:30 09-05-2024 14:00 Europe/Madrid Smart, digital and accessible packaging for food: ColorSensing innovations and Pilot Tests

Find out more about the latest advances in smart packaging with ColorSensing, which will present past and future pilot tests with manufacturers of meat products and ready meals. Its innovative smart label incorporates chemical sensors into QR codes for critical functions such as leak detection and cold chain monitoring. Learn how these technologies can not only improve product security and traceability, but also facilitate automatic digital readouts throughout the supply chain.

 Hispack Unboxing
Thu 9 13:30h - 14:00h Hispack Unboxing
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